Michelle Wie Moves the Needle

michelle wie

To those, like my colleague Farrell Evans, who still are skeptical of the drawing power of 19-year-old LPGA rookie Michelle Wie: You’re wrong.

At last week’s SBS Open at Turtle Bay, Wie lost a three-shot lead on the back nine in last Saturday’s final round and finished three strokes behind victor Angela Stanford.

But the Valentine’s Day effort clearly won viewers’ hearts. As reported today by SportsBusiness Journal’s Jon Show, “Wie’s second-place finish in her first event as a member of the LPGA tour resulted in near-record interest from TV viewers and Web surfers.”

The three-day telecast by Golf Channel averaged 323,000 households, up 34% from the 2008 number. Final-round coverage drew 428,000 households, the fourth-largest audience for a single LPGA round on the channel. Show also reports that during the week of the SBS Open, LPGA.com registered 5.2 million page views, up 55% from last year’s event and the second-highest traffic since the site registered 6.1 million page views for the ’06 Evian Masters, an event in which Wie finished tied for second.

No doubt it helped that the telecast each night was live and edged into prime time in the viewer-heavy Eastern time zone.

Advertisements
Posted in Uncategorized
One comment on “Michelle Wie Moves the Needle
  1. Mike says:

    Just passing by.Btw, you website have great content!

    ______________________________
    Don’t pay for your electricity any longer…
    Instead, the power company will pay YOU!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Donald proud to create history December 11, 2011
    World number one Luke Donald states "to create history is something that will always stay with me" as he concludes the season at the head of both the US and European money lists.
  • Donald nears 'greatest achievement' December 10, 2011
    World number one Luke Donald tells BBC golf correspondent Iain Carter that an historic US and European money list double would be his "greatest achievement", as his third round 66 at the Dubai World Championship leaves him on the brink.
  • Woods 'comforted' by win December 5, 2011
    Former world number one Tiger Woods reveals "it was a comforting feeling" to win again after a barren two years, following his win at the Chevron World Challenge event in California.
  • Woods delights in return to form November 11, 2011
    Former world number one Tiger Woods delights in his return to form at the Australian Open.
  • Agent split about golf - McIlroy November 2, 2011
    Rory McIlroy reveals his decision to split with his long-term agent Andrew 'Chubby' Chandler's International Sports Management agency is "about trying to play my best golf".
  • McIlroy predicts 'a lot of fun' at Dunhill Links September 28, 2011
    US Open champion Rory McIlroy says he is looking forward to spending time on the golf course with his dad during the Alfred Dunhill Links Championship.
February 2009
M T W T F S S
« Dec   Apr »
 1
2345678
9101112131415
16171819202122
232425262728  
a
%d bloggers like this: